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It all started in 1995 when his wife Najma
opened her first Beauty salon in South London and persuaded Zaf to join
the Beauty business. Little did Zaf realise at the time that he would go
on for the next two decades to become one of the industries leading educator and lecturer in the field of make-up artistry. Make-up was a natural
bond, a partnership that resulted in two years of field and market research
to create the ultimate makeup range "Supercover". ( Registered Trade Mark ).
November 1997 was a very important year, the
year that the Supercover Professional make-up line was launched
nationally and internationally. The challenge was enormous to say the
least, with 1001 different make-up styles and giant cosmetic company's
out there - would the unique concept of Supercover
be received favourably and above all would anybody desire the
make-up line. The news was getting around and the first media application came when Zaf
was hired to use the Supercover professional make-up line on the
finalists of Miss Asia International 1997 which took place at the Hilton
London in December 1997. The 20 beautiful contestants were made up from
top to bottom using Supercover make-up and for the first time people were
relating to this unique makeup line. The turning point came when the makeup artists
of the BBC casualty programme heard about Supercover and went on to use
the make-up for the next 3 years on the entire cast. Furthermore when we
heard that the Supercover was used on a Bollywood Blockbuster movie
called Ek Tha Tiger on Salman Khan and Katrina Kaif (Top Bollywood celebrities),
also on Phil Davis and the cast of Whitechapel, truly we had landed and
touched the ground.
Over the years Zaf was becoming a well known,
familiar face at Beauty exhibitions and Colleges conducting seminars and
lecture programmes up and down the country, educating professional and
non professional groups. His name would be included under the speaker
listings at many beauty shows and to judge many make-up competitions. Zaf went on to work and showed his talent on the
Channel East TV programme "EVERY WOMAN" and many other
production work including "INSIDE OUT" for Cagoule Productions
involving a cast of over 20 people. As his name became synonymous within
the entertainment industry so was the brand awareness (Supercover).
With Zaf's devotion to the art of make-up and
his unparalleled knowledge in cultural make-up, the Beauty industry was
soon learning for the first time about colours and undertones that had
not previously been heard of. Colleges were seeking him out to visit
their College and share his in-depth knowledge with students and
lecturers. It didn't take long for the general public to
find the Supercover brand at their local Beauty salons. The salons for
the first time would offer a professional makeup line to the general
public - a kind of product that was used in the entertainment industry.
It didn't stop there, the ground breaking
formulation of the Supercover makeup Foundation that gave such a
phenomenal coverage and the flexible use of the products to conceal minor
or major skin discolourations such as burns, bruises, tattoos, birth
marks, and vitiligo etc, meant that the British Association of Skin
Camouflage (BASC) wanted to know more. They were so impressed with the
performance and the coverage that they recognised Supercover HD make-up so
that it could help people with major skin discolourations and be
available nationally and internationally for everyone to use and have
access to such good make-up, that would look so natural, just like a
second skin.
Perhaps the most unique contribution for Zaf to the commercial industry
is his ability to understand the different needs of people of colour.
Understanding cultural makeup and creating over 40 shades of Supercover
makeup foundations for Fair, Asian, Mediterranean, Oriental, Arabic and Black skin tones, with nine
undertones for much better colour compatibility for many different skin
tones without having to mix colours, was, and still is a major
breakthrough in the world of beauty and make-up.
SUPERCOVER HD Make-up USED ON THE FOLLOWING:
TV: Zee TV, Channel east. BBC,
EEZEE TV, Channel 4, Casualty, HSBC Advert, British Airways Advert,
Lloyds Advert, Royal Bank Of Scotland Advert, Marks & Spencer Advert,
Thomson Advert, NHS Advert, Masterchef, UFC Channel 5, Fight Night Hair
& Make-up Artist 2014, Harley Street, Stitch Me Lift Me Tuck me,
Breathing Life Awards TV show, A tribute to Henry Winkler, Most Haunted
Live, The Riz Khan Show, Football Italia Live, A brush with fame, Young
Heroes Awards, This Morning, Sinatra TV Documentary, Pop World for
channel 4 and Steps pop video.
Movies: Supercover HD, a pro
makeup line used on set daily by professionals.
Whitechapel, Ek Tha Tiger, Rising, Wasteland, Sardines in a Can and
Ranveer The Marshall.
Emma Ginnett ( professional makeup artists for film & TV ) of Make-up
and Film Services Ltd, says: I just love the new Supercover HD
Foundations.
Celebrities: Katrina Kaif, Salman
Khan, Zeenat Aman, Rod Stewart, Emma Bunton, Natalie and Nicole
Appleton, Heather Small, Kim Wilde, Tara Blase, The Draylons, James Fox,
Neil Young, Michael Ball, Paul Carrack, Hilary O Neil, Brian Kennedy,
Zeena, Steps, Hush, Lisa Aziz, Sangeeta (Zee Music), Martin Clunes,
Julie Graham, Jo Brand, Aled Jones, Bill Oddie, Diane Abbott, Sir Robert
Wintson, Hannah Waterman, Ricky Grieves, Angelica Bell, John Stapleton,
Dani Behr, Amanda Lamb, Charlie Dimmock, Ayesha Markham, Bernie Nolan,
Andrea McClean, Esther Rantzen, Vanssa Feltz, Anna Ryder Richardson,
Harry Enfield, Jordan, Kim Vithana, Sarah Tucker, Samantha Maughn,
Claudia Winkleman, Shelagh McLeod, David Bull, Richard Madeley, Jusy
Finnigan, Gurindar Chadda, Sophia Hayat, Richard Whitely, Eammon Holmes,
Faith Brown, Stephanie Beecham, Nancy delalio, Janet Ellis, Ben Shepherd,
Melinda Messenger, Matthew Wright, Dereck Ackora, David Wells, Julian
Clegg, Eamon Holmes, James Richardson, Riz Khan, Lesley Reynolds Khan,
Dr. Khan, Mark Pougatch, Chris Eubank, Barry Mcguigan, Jamie Baulch,
Andrew Strauss, Martin Johnson, Matthew Pinset, Roger Black, Paul Elliot,
Winterburn, Forrest Griffin, Ron Atkinson, Claudi Renari, Roxanne Pallet.
Shows: Brit Awards, Miss World,
Miss Asia International, Arab Fashion Show, Miss Indian Beauty
Netherlands, Occasions Catwalk, Cosmo show, L'Oreal road show, Vitality,
Jeff Banks, Black Hair & Beauty, Top Shop Fashion Show, Coast
Clothing press launch, Wallis Fashion Show, Impulse Show, River Island,
Swatzofph Show, London Olympics, International Olympic Committee,
European Sports Commission and Clothes show live
Magazine & Adverts: Warpaint
Magazine, Marie Claire Magazine, Hello Magazine, OK! Magazine, Radio
Times, TV Quick Magazine, Total TV Guide magazine, You Magazine. Grazia
Magazine, First Magazine, Top Sante, Reveal Magazine, Zoo Magazine, The
Scotsman, Good Housekeeping Magazine, Cosmo Girl, Weekend Magazine, Men's
Health Magazine, Femail Magazine, M Magazine, Real Magazine, My Weekly
Magazine, The Daily Mail, Pride Magazine, The Daily Mirror, B Magazine,
The Financial Times, Men's Fitness Magazine, Harepers & Queen
Magazine, Woman's Realm Magazine, Zest for Men Magazine, Prima Magazine,
Sunday Mirror, Eastern eye Magazine, Woman's journal magazine, The Sun
Newspaper, Women's weekly, Wallpaper magazine, Daily Express, E Mag,
Weekend The Guardian, The cover, Guild News, BT Vision, Vodafone
(Blackberry), Essere Maternity Wear, Biba Fashion Book, Sheba cat Food,
Pedigree chum, Royal Sun Alliance, RAC, Telewest, Debenhams, Ariel,
Sainsburys, Henry Hollands, Hawes & Curtis and South Western Tourist
Board
Colleges: PAST & PRESENT : Guildford College, Harrow College,
Warwickshire College, Solihull College, Newham College, Peterborough
College, West Thames College, Middlesbrough College, Kensington &
Chelsea College, North Devon College, Central College of Commerce, Coleg
Glan Hafren, Community College, Totton College, North West kent College,
East Berkshire College, Lambeth College, Huddersfield College, The
Galligan College of beauty, Chesterfield College, Epping Forest College,
Braintree College, Redbridge College, OMNI College, Glasgow College, Pro makeup London, to
name but a few.
Email: zaf@supercover.co.uk
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